BRANDING DESIGN MANAGEMENT NEW-MEDIA MOTION-GRAPHICS POST/VFX PRODUCTION PROMOTIONS BROADCAST COMMERCIALS PRINT CORPORATE-IDENTITY POSTERS INTERACTION WEB PHOTOGRAPHY SET-DESIGN...
TV ONE is primarily a news channel
apart from the other programming content consists of comedy entertainment and various events' coverage.
As the target audience are Telugu Regional audience and; towards youth to old with modern perception and urban living lifestyle, the graphics treatment has been primarily modern/abstract in animation. The primary colours are orange, olive blue and white. Orange conveys warm fire, conceptualised to represent the news segment presentation and Olive Blue conveys coolness that represents the entertainment side. And white, positivity towards news approach. As the logo seems an abstract representation of TV1, the graphics formation predominantly convey the subjective message of T,V and 1. Elements of News, Entertainment, Sports were also used in the communication of Montage and IDents.
Pramod N. Medichalam, Creative Director
Rakesh Allakatla, Designer
Srikanth Dyappam, Designer
Narender Reddy, Designer
TV9, ABCL Pvt. Ltd.,